The effect of social connectedness on consumer adoption of social commerce in apparel shopping

The effect of social connectedness on consumer adoption of social commerce in apparel shopping

Abstract The purpose of this study is to examine the effect of social connectedness on social media users’ attitudes and intentions towards adopting social commerce in the technology acceptance model (TAM). Data collected from young adult social media users (n = 446) in the US support the proposed m...

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Bibliographic Details
Main Authors: Eunjoo Cho, Jihyeong Son
Format: Article
Language:English
Published: SpringerOpen 2019-05-01
Series:Fashion and Textiles
Subjects:
Social connectedness
Attitudes
Intentions
Social commerce
Online Access:http://link.springer.com/article/10.1186/s40691-019-0171-7

Internet

http://link.springer.com/article/10.1186/s40691-019-0171-7

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