The Digital Transformation of Marketing: Impact on Marketing Practice & Markets
Digital technology technologies and business practices are expected to radically transform the competitive landscape and society. Central to changing business practices is how digital technologies are transforming the practice of marketing which in turn is transforming the nature of markets globally...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Oikos Institute-Researh Center Bijeljina
2019-12-01
|
| Series: | ECONOMICS |
| Subjects: | |
| Online Access: | https://doi.org/10.2478/eoik-2019-0023 |