Saderat Bank customer classification using decision tree Based on customer value

Customer satisfaction in today's business environment has gained importance. Many companies to increase profits and customer satisfaction are focused on customer value. Customer relationship Management (CRM) is tools to enhance customer relationships has emerged as the principal competing compa...

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Bibliographic Details
Main Authors: Hosein Beyorani, Mahram Azimi
Format: Article
Language:fas
Published: Islamic Azad University, Tabriz Branch 2015-08-01
Series:مدیریت بهره وری
Subjects:
Online Access:http://jpm.iaut.ac.ir/article_519531_97d6036fd4a3a926b3bbf62a1a5a4734.pdf