Saderat Bank customer classification using decision tree Based on customer value
Customer satisfaction in today's business environment has gained importance. Many companies to increase profits and customer satisfaction are focused on customer value. Customer relationship Management (CRM) is tools to enhance customer relationships has emerged as the principal competing compa...
Main Authors: | , |
---|---|
Format: | Article |
Language: | fas |
Published: |
Islamic Azad University, Tabriz Branch
2015-08-01
|
Series: | مدیریت بهره وری |
Subjects: | |
Online Access: | http://jpm.iaut.ac.ir/article_519531_97d6036fd4a3a926b3bbf62a1a5a4734.pdf |