Marketing determinants of the choice of field of studies

Considerations presented in this article are aimed at giving an answer to the following research question – Which elements of universities’ marketing activity influence the acquisition of students the most? The presented research question arises from the goal defined for the research which involved...

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Bibliographic Details
Main Authors: Halemba, Piotr, Kucharski, Michał, Szopa, Romuald
Format: Article
Language:English
Published: The Institute of Aviation 2017-09-01
Series:Marketing of Scientific and Research Organisations
Subjects:
Online Access:http://minib.pl/en/marketing-determinants-of-the-choice-of-field-of-studies/