Market Entry Strategy of Multinational Enterprise (MNE): A Case Study of Harley Davidson
Harley Davidson America has been facing internationalisation issue from economic and social forces. Besides some potentials of entering emerging market, there are some challenges to be encountered by Harley Davidson such as political-economy and cultural differences between USA and India. This study...
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| Format: | Article |
| Language: | English |
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Universitas Airlangga
2017-11-01
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| Series: | TIJAB (The International Journal of Applied Business) |
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| Online Access: | https://e-journal.unair.ac.id/TIJAB/article/view/12003 |