GENERATIONAL CLASSIFIER OF MODERN RUSSIAN SOCIETY
The purpose of the work is to carry out the segmentation of modern Russian society by generational groups, based on the theory of modern generational segmentation. Segmentation is the first necessary step in the analysis of each generational group in terms of lifestyle and value picture of the world...
| Main Authors: | , |
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| Format: | Article |
| Language: | Russian |
| Published: |
Publishing House of the State University of Management
2021-02-01
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| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://vestnik.guu.ru/jour/article/view/2640 |