Using the Social Influence of Electronic Word-of-Mouth for Predicting Product Sales: The Moderating Effect of Review or Reviewer Helpfulness and Product Type
The social engagement of eWOM (electronic word-of-mouth) can reduce the threat of adverse selection in e-commerce. As studies that examine the social influence of eWOM are rare, the present work suggests the moderating effect of review or reviewer helpfulness and product type (experience or search g...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2020-09-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/12/19/7952 |