Empirical Validation of Blue Ocean Strategy Sustainability in an International Environment

Empirical Validation of Blue Ocean Strategy Sustainability in an International Environment

This article investigates the applicability of blue ocean strategy in regard to low-cost airlines in the civil airline industry. To do so, the commercial offers of selected airlines were compared to validate any attempts to apply the blue ocean strategy concept. This is followed by examining the tim...

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Bibliographic Details
Main Authors: Dvorak Jiri, Razova Ilona
Format: Article
Language:English
Published: Sciendo 2018-09-01
Series:Foundations of Management
Subjects:
blue ocean strategy
civil airliners
competitiveness
low-cost strategy
first-mover advantage
ryanair
customer value
value curve
Online Access:https://doi.org/10.2478/fman-2018-0012

Internet

https://doi.org/10.2478/fman-2018-0012

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