Modeling Customer Lifetime Value Under Uncertain Environment.
Customer lifetime value (CLV) is an essential measure to determine the level of profitability of a customer to a firm. Customer relationship management treats CLV as the most significant factor for measuring the level of purchases and, consequently, the profitability of a given customer. This mot...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of New Mexico
2021-01-01
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| Series: | Neutrosophic Sets and Systems |
| Subjects: | |
| Online Access: | http://fs.unm.edu/NSS/ModelingCustomerLifetimeValue2.pdf |