Mazaraat Cheese Consumer Purchasing Decision

Mazaraat Cheese Consumer Purchasing Decision

This study aims to identify the characteristics of Mazaraat consumers, analyze the influence of customer perceived value (CPV), brand awareness, consumer knowledge, and marketing mix on Mazaraat cheese consumer purchasing decisions, and develop appropriate managerial implications to improve Mazaraat...

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Bibliographic Details
Main Authors: Indah Ria Lestari, Ujang Sumarwan, Istiqlaliyah Muflikhati
Format: Article
Language:English
Published: Prasetiya Mulya Publishing 2020-05-01
Series:International Research Journal of Business Studies
Subjects:
artisan cheese
brand awarness
customer perceived value
consumer knowledge
marketing mix
purchase decision
Online Access:http://irjbs.com/index.php/jurnalirjbs/article/view/1686

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http://irjbs.com/index.php/jurnalirjbs/article/view/1686

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