KEPUTUSAN PEMBELIAN BERBASIS BRAND IMAGE DAN KUALITAS PELAYANAN DITINJAU DARI PERSPEKTIF DESAIN
This study aims to: 1) Determine the influence of brand image and service quality on purchasing decisions 2) Knowing the interaction effect of the design to the purchasing decision. This research was conducted at the Art Shop Borobudur Silver in Magelang, populations are consumers who buy at Boro...
| Main Authors: | , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Sarjanawiyata Tamansiswa Yogyakarta
2017-12-01
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| Series: | Upajiwa Dewantara: Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat |
| Subjects: | |
| Online Access: | http://jurnal.ustjogja.ac.id/index.php/upajiwa/article/view/1988/pdf |