Mass media promotion of a smartphone smoking cessation app: modelled health and cost-saving impacts

Mass media promotion of a smartphone smoking cessation app: modelled health and cost-saving impacts

Abstract Background Smartphones are increasingly available and some high quality apps are available for smoking cessation. However, the cost-effectiveness of promoting such apps has never been studied. We therefore aimed to estimate the health gain, inequality impacts and cost-utility from a five-ye...

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Bibliographic Details
Main Authors: Nhung Nghiem, William Leung, Christine Cleghorn, Tony Blakely, Nick Wilson
Format: Article
Language:English
Published: BMC 2019-03-01
Series:BMC Public Health
Subjects:
Smartphone apps
Smoking cessation
Cost-utility analysis
mHealth
Tobacco control
Mass media
Online Access:http://link.springer.com/article/10.1186/s12889-019-6605-8

Internet

http://link.springer.com/article/10.1186/s12889-019-6605-8

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