Experience and enlightenment: “Customer-oriented” nine-stage major gifts management model of world-class U.S. universities
<p>Since the 1990s, “customer orientation” marketing has been widely applied to major gifts management of world-class U.S. universities, forming a donor-centered model for major gifts management. It focuses on donor demands management, relationship cultivation and value creation, which has a m...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Deusto
2019-11-01
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| Series: | Tuning Journal for Higher Education |
| Subjects: | |
| Online Access: | http://www.tuningjournal.org/article/view/1596 |