L'immaginario in lattina: il ruolo del packaging nell'esperienza di consumo di un birrificio artigianale
Canned imaginaries: the influence of packaging on the consumption experience in a craft brewery. Craft brewing is a global movement, locally redefined through places, people and, not last, objects. The packaging of goods is one of the distinctive practices of modernity, a cultural technique for the...
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| Format: | Article |
| Language: | English |
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Mimesis Edizioni, Milano
2019-07-01
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| Series: | Im@go. A Journal of the Social Imaginary |
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| Online Access: | http://cab.unime.it/journals/index.php/IMAGO/article/view/2224 |