Perumusan Strategi Bisnis PT XYZ
The purpose of this study is to formulate business strategy of XYZ Company. This study used 4 analysis tool Matrixes i.e. IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation), SWOT (Strength, Weaknesses, Opportunities, and Threat), and QPSM (Quantitative Strategic Planning Matrix)....
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Bogor Agricultural University
2017-09-01
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| Series: | Jurnal Aplikasi Bisnis dan Manajemen |
| Online Access: | http://journal.ipb.ac.id/index.php/jabm/article/view/10342 |