Market Orientation and Sources of Knowledge to Innovate in SMEs: A Firm Level Study
This work examines the relationship between the three market orientation (MO) components, i.e. customer orientation, competitor orientation and inter-functional coordination, and the extension to which small and medium-sized enterprises (SMEs) use different sources of knowledge to innovate. Based on...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Alberto Hurtado
2016-10-01
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| Series: | Journal of Technology Management & Innovation |
| Subjects: | |
| Online Access: | https://www.jotmi.org/index.php/GT/article/view/1951 |