A Study on Consumer Perception for Celebrity Advertisement on FMCG.
The celebrities have the capacity to attract the attention of the audience and thereby indirectly influence the customers to enhance the sale of a product. It is a powerful communication force and a vital marketing tool helping to create awareness. The star appeal however needs to be perfectly blen...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Africa Development and Resources Research Institute (ADRRI)
2014-12-01
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| Series: | Journal of Arts and Social Sciences |
| Online Access: | https://journals.adrri.org/index.php/adrrijass/article/view/106 |