Ethics problems of advertising
New competition is not between companies’ products but between their added values in the form of advertising, promotional activities, services, advices, etc. Advertising is one of the most frequent ways of promotional activities with an aim to convey information, develop an ability and instigate ac...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Banja Luka, Faculty of Economics
2008-12-01
|
| Series: | Acta Economica |
| Subjects: | |
| Online Access: | http://ae.ef.unibl.org/index.php/AE/article/view/217 |