ICT for external use in Croatian four- and five-star hotels
The Purpose – The objective of the paper is to examine the implementation of advanced technology and promotional supports in hotel companies and to compare their performance in four- and five-star hotels. More specifically, ICT for external use are analysed, i.e. customer relationship management (CR...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of tourism and hospitality management
2016-05-01
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| Series: | Tourism and Hospitality Management |
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol22no1/6_Seric_Gil_GarbinPranicevic |