Customer Profitability Analyses and Customer Lifetime Value
The main objective of this paper is to compare two key approaches in the !eld of Customer Accounting (CA), namely Customer Pro!tability Analysis (CPA) and Customer Lifetime Value (CLV). While CPA is a retrospective analysis of past accruals that represent the results of doing business with a custome...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Pensoft
2015-07-01
|
| Series: | MAB |
| Online Access: | https://mab-online.nl/article/31335/download/pdf/ |