Responsabilidade social e estratégia em instituições financeiras públicas e privadas
This research verified how Corporate Social Responsibility (CSR) is bound with the strategy in public and private financial instituitions. We conducted a qualitative multicase study in four banks in the city of São Paulo. Data were collected through documentary analysis and in-depth interviews in ea...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal do Ceará
2013-11-01
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| Series: | Contextus |
| Subjects: | |
| Online Access: | http://www.contextus.ufc.br/index.php/contextus/article/view/542/176 |