STIMULATING SUSTAINABLE CONSUMPTION THROUGH SOCIAL AND ENVIRONMENTAL BUSINESS BEHAVIOR: AN STUDY IN WALMART BRAZIL
Under a market dynamic current, increasingly new behaviors of business are required in relation to the social and environmental aspects. Thus, considering the emergence of a new consumption paradigm, this paper aims to identify how a social and environmental behavior of Wal-Mart Brazil can be stimul...
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| Format: | Article |
| Language: | Portuguese |
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Faculdades Metropolitanas Unidas
2013-08-01
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| Series: | Revista Metropolitana de Sustentabilidade |
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| Online Access: | http://www.revistaseletronicas.fmu.br/index.php/rms/article/view/190 |