Mapping Entrepreneurs’ Orientation towards Sustainability in Interaction versus Network Marketing Practices

Mapping Entrepreneurs’ Orientation towards Sustainability in Interaction versus Network Marketing Practices

By gliding sustainability into the mainstream areas of marketing strategy, the purpose of the current research is to analyze the influence of the entrepreneurs’ orientation towards sustainability on relational marketing practices—i.e., interaction versus network marketing. Placed within a comparativ...

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Bibliographic Details
Main Authors: Elena-Mădălina Vătămănescu, Patrizia Gazzola, Violeta Mihaela Dincă, Roberta Pezzetti
Format: Article
Language:English
Published: MDPI AG 2017-09-01
Series:Sustainability
Subjects:
entrepreneurs’ orientation towards sustainability
interaction marketing
network marketing
planned and emergent business strategies
Online Access:https://www.mdpi.com/2071-1050/9/9/1580

Internet

https://www.mdpi.com/2071-1050/9/9/1580

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