Does Luxury Brand Perception Matter In Purchase Intention? A Comparison Between A Japanese Brand And A German Brand

The research regarding luxury products in developed economies can be found in many literatures, nevertheless similar research in developing economies are still limited. Since this topic is still underexplored, particularly in developing economies, the purpose of this study is to investigate Indonesi...

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Bibliographic Details
Main Authors: Diana Sari, Brata Kusuma
Format: Article
Published: Universitas Indonesia 2014-06-01
Series:Asean Marketing Journal
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