Fostering Alliances with Customers for the Sustainable Product Creation

Our paper analyzes close collaboration between a manufacturer of domestic appliances and consumer electronics and its customers. It reflects on the inclusion of open innovation by users that is presented in the paper on the case of the development of the refrigerator door handle, with an emphasis on...

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Bibliographic Details
Main Authors: Marjan Leber, Andrea Ivanišević, Jelena Borocki, Mladen Radišić, Beata Ślusarczyk
Format: Article
Language:English
Published: MDPI AG 2018-09-01
Series:Sustainability
Subjects:
Online Access:http://www.mdpi.com/2071-1050/10/9/3204