Measuring the customer satisfaction based on SERVQUAL model (case study: Mellat Bank in Tehran city)

Today marketers seek the ways and information to create loyal customers, because it reduces the marketing and operations costs and increases the benefits. In every organization, whether manufacturing or service, customers is the most important factor of ensuring the survival of organization. If the...

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Bibliographic Details
Main Authors: Nasrin Oskooii, Ebrahim Albonaiemi
Format: Article
Published: LLC "CPC "Business Perspectives" 2017-07-01
Series:Innovative Marketing
Online Access: