THE MODERATING EFFECT OF EWOM ON ONLINE PURCHASE: A PERSPECTIVE FROM THE VIEWPOINT OF PAKISTAN CUSTOMER
The current study aims to examine the moderating effect of E- Word of Mouth on the relationship between trust, service quality and information quality and consumer intention to purchase online. The past literature identified antecedents; trust, service quality and information quality are important...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia
2020-12-01
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| Series: | International Journal for Quality Research |
| Subjects: | |
| Online Access: | http://ijqr.net/journal/v14-n4/10.pdf |