The utilisation of the Internet to market small tourism businesses

The tourism sector has been identified as an industry that has the potential to make a substantial contribution to the growth of the South African economy. The majority of tourism ventures are, however, small businesses, which differ from their larger counterparts not only in terms of size, but also...

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Bibliographic Details
Main Authors: R. Elliott, C. Boshoff
Format: Article
Language:English
Published: AOSIS 2005-12-01
Series:South African Journal of Business Management
Online Access:https://sajbm.org/index.php/sajbm/article/view/646