Challenges of Hotel Branding. An Overview of the Romanian Seaside Hotel Industry
Brands have well-known advantages for companies, from ensuring product differentiation to themuch appraised and hard to gain brand loyalty. Due to the particular features of services, service branding requires specific attention, andalthough it was given less consideration than product branding in t...
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| Format: | Article |
| Language: | English |
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Ovidius University Press
2016-01-01
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| Series: | Ovidius University Annals: Economic Sciences Series |
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| Online Access: | http://stec.univ-ovidius.ro/html/anale/ENG/2016/2016-I-full/Section-IV/15.Moraru_AD1.pdf |