Investigating the impact of electronic service quality on online book purchase intention: The mediating role of trust and corporate image
<strong>Purpose:</strong> This research aimed to study the impact of e-service quality on the online book purchase intention with the mediating role of trust and corporate image in viewpoint of customers. <strong>Methodology: </strong>This was an applied study in terms of pur...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Central Library of Astan Quds Razavi
2018-04-01
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| Series: | کتابداری و اطلاعرسانی |
| Subjects: | |
| Online Access: | http://lis.aqr-libjournal.ir/article_54694_580d66fd38ea403785d770fea0076bea.pdf |