The role of digital and social media within mass media anti-smoking campaigns
Background and challenges to implementation The evidence for mass media to raise awareness about the harm of smoking and benefits of quitting remains strong. However, pressures on budgets means TV is not always seen as an affordable option, while the emergence of digital media presents an attractive...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
European Publishing
2018-03-01
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| Series: | Tobacco Induced Diseases |
| Subjects: | |
| Online Access: | http://www.journalssystem.com/tid/The-role-of-digital-and-social-media-within-mass-media-anti-smoking-campaigns,84020,0,2.html |