The Survival of Market Orientation through Artificial Selection
Observations of a Japanese automobile dealer company shifting from a selling orientation to a market orientation revealed the following: (1) A market-oriented program with a process and team orientation threatened the self-concept of the sales force and was rejected by most of them; (2) when three o...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Global Business Research Center
2016-12-01
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| Series: | Annals of Business Administrative Science |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/abas/15/6/15_0161109b/_pdf/-char/en |