INFLUENCE OF MARKETING ENVIRONMENT ON THE TOY MARKET

Along with the passage of time, parents have manifested a different attitude towards their children, trying to offer them everything they wanted in what concerns the toys. Therefore, the toy market is constantly expending, and the tough competition leads to the quality improvement of the toys and en...

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Bibliographic Details
Main Authors: Violeta A. ANDREIANA (Mihaescu), Calelia G. STOICA (Stanciu), Cornelia D. IVAN (Trandafiroiu)
Format: Article
Language:English
Published: Romanian Foundation for Business Intelligence 2014-04-01
Series:SEA: Practical Application of Science
Subjects:
Online Access: http://seaopenresearch.eu/Journals/articles/SPAS_3_5.pdf