Marketing Academic Library Usage: A Connecticut Case Study
This article presents a case study for targeted marketing of academic library services, beginning with an audience research project conducted at a modest-sized, urban university in Connecticut. The project described in this article assessed students, professors, and community members’ beliefs, atti...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Marketing Libraries Journal
2018-08-01
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| Series: | Marketing Libraries Journal |
| Subjects: | |
| Online Access: | http://bit.ly/MLJv2i1-Marketing-Academic-Library-Usage-Feature-Article |