Moderating Effects of Consumer Involvement and the Need for Cognition on Goal Framing
Goal framing effect refers to the finding that different ways of presenting the same communication content to a consumer tends to generate distinct levels of persuasion for the emitted message. This research is aimed at investigating the interaction between goal framing effect, consumer involvement...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Florida
2010-01-01
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| Series: | Interamerican Journal of Psychology |
| Online Access: | http://www.redalyc.org/articulo.oa?id=28420641006 |