Intertextuality and failed taboo humour in advertising
Humour is often exploited in advertising to enhance the positive image of a brand or corporate company, as well as to promote products or services. Advertisers seek the involvement of the audience via covert or overt references that, in their opinion, may trigger humour and, hypothetically, result i...
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| Format: | Article |
| Language: | English |
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Cracow Tertium Society for the Promotion of Language Studies
2020-10-01
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| Series: | The European Journal of Humour Research |
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| Online Access: | https://www.europeanjournalofhumour.org/index.php/ejhr/article/view/469 |