What is Hidden in Colours? An Empirical Study on the Perception of Colours by Youth in India
Colour is an inexpensive and effective tool used to create a positive opinion of the consumers about the brand/product. The colour has a powerful impact on all the life aspects at the subconscious level. The primary purpose of this study is to find the correspondence between the perception attribute...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Commerce & Manangement Studies, University of Kelaniya
2020-12-01
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| Series: | Kelaniya Journal of Management |
| Subjects: | |
| Online Access: | http://doi.org/10.4038/kjm.v9i2.7645 |