COMPARATIVE ANALYSIS BETWEEN CENTRALIZED AND STATE-WISE TOURISM CAMPAIGNS IN INDIA
The purpose is to distinguish the initiatives taken by the state authorities and Central authorities to promote tourism in India. Gaps in the centralized promotional campaign, "Incredible India" are identified in this study. The methodology includes collection of secondary data and discurs...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitatii Suceava
2012-06-01
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| Series: | Revista de Turism: Studii si Cercetari in Turism |
| Online Access: | http://revistadeturism.ro/rdt/article/view/7 |