The Theoretical Aspects of Advertising Campaigns on the Internet
The article is concerned with researching of the theoretical aspects of advertising campaigns on the Internet. The definitions of the essence of the concept of «advertising» in the legislation and works of scientists are analyzed. The functions of advertising are defined. The kinds and types of adve...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2019-07-01
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| Series: | Bìznes Inform |
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| Online Access: | http://www.business-inform.net/export_pdf/business-inform-2019-7_0-pages-350_361.pdf |