Relationship between entrepreneurial orientation, marketing capability and business performance in retail supermarkets in Santa Catarina (Brazil)
Purpose - This study aims to find evidence of a possible relationship between three constructs that are generally investigated separately: entrepreneurial orientation, understood as entrepreneurship on the organizational level; marketing capability, seen as a highly competitive factor for the organi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2018-08-01
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| Series: | Innovation & Management Review |
| Subjects: | |
| Online Access: | https://www.emeraldinsight.com/doi/pdfplus/10.1108/INMR-04-2018-008 |