Consumer Behaviour on The Perspective of Halal Food in Suzuya Superstore Medan

Consumer Behaviour on The Perspective of Halal Food in Suzuya Superstore Medan

This paper aims at understanding costumers’ behavior and subjective norms in consuming halal food at Suzuya Superstore, Medan. This is quantitative research, with 50 respondents consisting of Suzuya Superstore Medan costumers. They were chosen through an accidental sampling approach. Partially, this...

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Bibliographic Details
Main Authors: Nur’ain Harahap, M. Yasir Nasution, Azhari Akmal Tarigan
Format: Article
Language:English
Published: Syarif Hidayatullah State Islamic University of Jakarta 2020-06-01
Series:Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah
Subjects:
consumers behavior, attitude, subjective norms, halal products
Online Access:http://journal.uinjkt.ac.id/index.php/iqtishad/article/view/16230

Internet

http://journal.uinjkt.ac.id/index.php/iqtishad/article/view/16230

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