Determining Efficiency of Advertising and Marketing Measures on Promotion of a Tourism Product at the Regional Level
The article analyzes the methodology of determining the efficiency of advertising and marketing activities on promotion of tourism product at the regional level on the example of sanatorium-resort establishments of Odessa region of the tourist-recreational complex of the Southern region of Ukraine....
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2018-07-01
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| Series: | Bìznes Inform |
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| Online Access: | http://www.business-inform.net/export_pdf/business-inform-2018-7_0-pages-327_335.pdf |