When A+B < A: Cognitive Bias in Experts’ Judgment of Environmental Impact

When ‘environmentally friendly’ items are added to a set of conventional items, people report that the total set will have a lower environmental impact even though the actual impact increases. One hypothesis is that this “negative footprint illusion” arises because people, who are susceptible to the...

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Bibliographic Details
Main Authors: Mattias Holmgren, Alan Kabanshi, John E. Marsh, Patrik Sörqvist
Format: Article
Language:English
Published: Frontiers Media S.A. 2018-05-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/article/10.3389/fpsyg.2018.00823/full