Customer Awareness and Behavior Intention Towards the Use of Halal Logo on Restaurants

The trend of eating out leads the food service industry to the needs of managing customers and making sure that all their needs and preferences can be fulfilled. The certification and recognition of establishment also becomes the in thing in hospitality industry, which includes the certification of...

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Bibliographic Details
Main Authors: Sabainah Bachok, Nurfattaniah Jamalluddin, Aliffaizi Arsat, Aslinda Mohd Shahril, Suria Sulaiman
Format: Article
Published: Bina Nusantara University 2011-09-01
Series:Journal the Winners
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