NILAI DAN TIPE KONSUMEN RUMAH TANGGA DAN KAITANNYA DENGAN PERILAKU PEMBELIAN PRODUK MAKANAN KEMASAN

NILAI DAN TIPE KONSUMEN RUMAH TANGGA DAN KAITANNYA DENGAN PERILAKU PEMBELIAN PRODUK MAKANAN KEMASAN

Characteristics of consumers play an important role in determining the purchasing decision process, including the value and type of consumers. The purpose of this study was to analyze the effects of values and type of households on purchasing behavior of packaged foods in rural and urban areas of Bo...

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Bibliographic Details
Main Authors: Ani Ruwani, Retnaningsih Retnaningsih, Megawati Simanjuntak
Format: Article
Language:Indonesian
Published: Institut Pertanian Bogor 2014-01-01
Series:Jurnal Ilmu Keluarga dan Konsumen
Subjects:
packaged foods
purchasing behavior
type of consumers
values
Online Access:https://jurnal.ipb.ac.id/index.php/jikk/article/view/9996

Internet

https://jurnal.ipb.ac.id/index.php/jikk/article/view/9996

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