Exploring the consumer habits of the Carrefour buyers in Hangzhou, China

This study examines the consumer behavior in the Carrefour Supercenter of Hangzhou, China, in the attempt of finding results that will display the shopping patterns of an evolving clientele. The city of Hangzhou is one of the cities with the highest per capita income, and because of its proximit...

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Bibliographic Details
Main Authors: Clemente Hernández Rodríguez, Adriana Sánchez Guzmán, Francisco Javier Valderrey Villar
Format: Article
Language:English
Published: Universidad de Colima 2010-07-01
Series:Portes: Revista mexicana de estudios sobre la Cuenca del Pacífico
Subjects:
Online Access:http://revistasacademicas.ucol.mx/index.php/portes/article/view/318