SPORT CONSUMER BEHAVIOR
Without any doubt, sport has become a major consumer market, either we discuss about practicing any kind of sport at professional or amateur level, or we are just interested by a competition, sport organization or an athlete as a regular consumer. From this last perspective, we can distinguish betwe...
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| Format: | Article |
| Language: | English |
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ALTIUS ACADEMY Foundation - Faculty of Physical Education and Sports
2015-10-01
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| Series: | Sport şi Societate |
| Subjects: | |
| Online Access: | http://www.sportsisocietate.ro/en/misc/doc/show/228 |