Mobile Commerce: A Rising Wave of Consumer Purchase Intention
Because of the commonness and extensive usage of online technology these days, mobile commerce is an emerging area of attraction for marketing research. Although there is a dearth of studies exploring the factors that influence on mobile commerce embracement and adoption through mobile applications...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
CSRC Publishing
2019-11-01
|
| Series: | Journal of Accounting and Finance in Emerging Economies |
| Subjects: | |
| Online Access: | https://publishing.globalcsrc.org/ojs/index.php/jafee/article/view/853 |