EFFECT OF CUSTOMIZATION AND SOCIAL BONDING ON CUSTOMER LOYALTY MEDIATED BY TRUST VARIABLES
This research was conducted with the aim of knowing and analyzing the effect of customization and social ties on customer loyalty mediated by the variable of trust. The population in this study is the customer at the South Sulawesi Branch Bank Punggaluku. The total customers of Bank Sultra Punggal...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Russian Journal of Agricultural and Socio-Economic Sciences
2020-06-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | https://rjoas.com/issue-2020-06/article_06.pdf |