Creating a Brand on the Identity of a Sports Club: Preliminary Report Creating a Brand on the Identity of a Sports Club
Creating a sports club brand is an important strategic marketing activity. The quality of the content of a sports club brand can be communicated effectively by promoting its key features. A sports club’s identity is a critical marketing feature that significantly contributes to differentiation on th...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Montenegrin Sports Academy and Faculty for Sport and Physical Education
2021-06-01
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| Series: | Sport Mont |
| Subjects: | |
| Online Access: | http://www.sportmont.ucg.ac.me/clanci/SM_June_2021_Bulovic.pdf |